Sure, every brand wants to go viral on social media. After all, it helps in increasing brand visibility as well as recognition and attracts new customers.
However, the most pressing concern for marketers globally, is successfully grabbing the attention of people in an age where the average attention span is decreasing fast.
Today, an individual’s average attention span is just 8 seconds, down from a whole 12 seconds in 2000 and what’s more it’s falling even further!
So, what can brands do to get noticed and be heard when their target audience is barely listening?
The answer is simple: leverage video marketing.
What is Video Marketing?
An integral part of content marketing, video marketing is a strategy in which videos are used to introduce and promote a brand, increase its outreach, attract potential customers, and eventually drive sales.
Why is Video Marketing important?
The key when it comes to effective marketing is to show consumers the type of content they demand. Guess what type of content that is? Yes, it’s videos, and not just YouTube marketing videos either, although they have their place.
Below are video marketing statistics that highlight the power of video marketing:
- Viewers are 95% more likely to remember a particular call-to-action after watching a video as compared to 10% after reading it.
- Videos are 12 times more probable to be watched than a text is read.
- Visual content is understood 60,000 times faster than text.
- Video marketers generate 66% more qualified leads per year and 54% increase in brand awareness.
- Videos are shared 1,200% more than both links and text combined.
- Videos help 90% of consumers make buying decisions.
- Videos give a 63% return on investment (ROI) on social media – higher than any other type of content.
- 54% of consumers prefer to see videos- more than any other kind of content- from brands.
5 Types Of Video Marketing You Must Embrace
1. Brand Videos
Being an essential part of advertising campaigns on social media, brand videos communicate a brand’s mission, vision, approach and introduce the goods and services a company offers. The objective of brand videos is to increase brand awareness and hook potential customers in.
2. Educational or How-to videos
It’s an established fact that consumers prefer brands that are specialised in their respective industries and therefore know exactly what they are doing.
This is where educational or How-to videos come in. These videos are visual content in which brands teach people- for free- what they want or need to know while indirectly highlighting the benefits consumers might get by availing their services or buying their products.
Needless to say, the more engaging and exciting the educational videos are, the more likely they are to serve the purpose for which they have been created i.e. to be perceived as industry specialists.
3. Customer Testimonial Videos
When it comes to converting prospects, nothing is more important than showing social proof of how your products and services are an ideal solution for your target audience.
Consumers have options. Quite often, several companies are competing to offer the same goods and services, customer testimonial videos, in which your past satisfied customers talk about how you helped solve their problems, can go a long way in helping to build trust and encourage investment in your offering.
4. Demo Videos
Rather than writing about how you solve problems and the variety of benefits you offer, employing demo videos allows you to show it all to your target market.
Showcasing your product or service in this way, allows you to appeal to potential customers directly, and convey your message succinctly.
A good demo video not only highlights benefits effortlessly, it should also include a call to action that encourages people to be serious about your value add.
5. Live Videos
Videos that are broadcast live give afford the opportunity to engage in real time with a target audience and provide an equally real behind the-scenes look at your company. These Facebook live marketing videos give a complete overview.
Given that, the engagement rate and streaming duration of live videos are 8.1 times higher than on-demand videos. This attractive attribute makes live video an essential ingredient in a comprehensive digital marketing strategy.
In today’s real time communications age, where there’s so much content available online – clamour and noise – it’s no surprise then that many marketing campaigns too often fall flat before reaching their desired target audience.
Different types of social media marketing videos therefore are needed to help promote your offering.
And given that by 2021, 82 percent of all consumer internet traffic will be video based, making video marketing an integral part of any business is key.
Like any new marketing innovation or process, suppliers must develop a clear strategy, start slow in order to build a long lasting, high quality impression.