Ecommerce Website And Digital Strategy for Clothing Retailer
UK retail clothing is fiercely competitive. SS7, an on-line supplier selling across 3rd party vendor platforms including Amazon, lacked an independent presence.
By developing a new ecommerce site bespoke to their needs, and implementing a digital marketing strategy across multiple channels, Rezaid created a new channel for sales and entrenched customer loyalty.
Fashion Retail ClothingTechnologies
About SS7 ClothingSS7 is a dynamic, fast-fashion retail clothing brand that has been trading for almost 10yrs and in that time established a strong following on Amazon and eBay. The company focuses on dropping fresh, new styles every week, targeting millennials following the latest fashion trends. With the goal to make women especially feel empowered and comfortable in their choice of clothing, SS7 delivers quality on-point merchandise at an affordable price point.
A team of highly dedicated professionals in the field of fashion with 20+ years of retail experience in customer service, they deliver intricate, trendy and classic designs to inspire men and women of all ages.
The ChallengeSS7 Clothing, a forward thinking clothing brand, has created a loyal fan base through trading exclusively on 3rd party vendor platforms such as Amazon & eBay. The challenge facing the company was to develop and scale its brand through promoting sales and marketing of their own ecommerce platform displaying products made to stand out from well-established competitors.
The freedom of having a bespoke ecommerce channel allows the company to analyse its user demographics, activity and preferences more easily. The site needed to be designed and built to handle increasing volumes of sales traffic and engage customer loyalty. Developing an attractive and user-friendly interface that customer’s will value and trust is co-dependent on the user journey, an essential blend to get right for any company looking to establish credibility.
A separate but equally important challenge meant integrating the new site with SS7’s existing product database which contained 7,000+ products. The inventory management system being used for eBay and Amazon had to be centralised and synced with the website.
Delivering a fully integrated, bespoke, scalable website was merely the beginning. A complementary online marketing strategy was required to bring increasing visitor numbers and embed customer loyalty.
The SolutionRezaid’s team of dedicated software experts and digital marketers developed a holistic solution that included SS7’s exclusive online shopping website using Magento 2.3 integrated with its existing product database on Linnworks, its centralized inventory management system. Using its target audience and incorporating it in the overall theme, we created an exciting and dynamic website and set signature design guidelines for the website, social media, ads and email marketing. We instigated a plan of regularly updating and maintaining the website with the latest trends and styles.
And the work did not stop there. In order to fully establish SS7’s online presence, we developed and implemented a competitive online marketing strategy across multiple platforms – from social media to email marketing. Search Engine Optimisation, crucial to SS7’s online brand visibility, helped the site rank higher on search results for targeted keywords, as well as increase customers’ trust in the brand.
In the first month after launching the new site, SS7’s followers reached 500+ on Instagram, 400+ on Facebook, and 300+ on Twitter, with impressions of 480,000+ for Instagram, and 500,000+ for Facebook, creating a solid base for further growth and profitability.
The ResultThe comprehensive website development and digital marketing strategy created and implemented by Rezaid set SS7 on its critical success path.
“After conquering eBay and Amazon, the logical next step for SS7 Clothing was to launch its own scalable online shopping channel. The challenge was to stand out and compete in what is an already crowded marketplace. This is where Rezaid came in. The team at Rezaid crafted a benchmarked proposal that included technology and design options, as well as target-led traffic and sales projections, in a SMART project plan that we can all work towards. The lines of communication are always open and the quality of work is consistently high. The result was a professional online shopping store designed in Magento 2.3 and integrated with our existing back office, Linnworks.
A benefit of working with Rezaid is that the website is custom built in-line with SEO requirements. Upon delivery they take ownership of promoting it. We now have a unique online presence that competes with the very best competition and is delivering added customer value.
Our experience with Rezaid has been tremendous. The team understood all our needs made every possible effort into successfully delivering an end-to-end service. They’re patient, co-operative and very talented, and I have no hesitation in recommending them.” --Nazaket Khan, Director SS7 Clothing