2018 was an exciting year for UX. From smarter personalisation to better web content accessibility, User Experience has experienced new dimensions with constant innovation in the field.
Now that 2019 is here and technological progress is as fast as ever, how does it affect UX? Before we dive into the trends, let’s establish its importance first.
According to Josef Toth in 13 mind-blowing statistics on user experience, “eighty-eight percent of online consumers are less likely to return to a site after a bad experience.” If companies are not providing users with a good experience, it is highly likely that the customer-base will deteriorate. Profitability will deteriorate. Hence, the better the experience users get from a webpage, the more satisfied they are and the chances of visiting again increase.
Want to stay ahead of the curve? Take a look at 9 developing UX trends below.
1. Minimalism and White Space
Less is more.
Users prefer websites that have minimal content and are easy to navigate. Minimalism refers to cutting down extra content and displaying relevant information only. This will not only be appreciated by visitors, it will also decrease the loading time of your webpages.
Designers believe that white space is as important as the content – it increases accessibility and usability. This will induce better engagement and provide a de-cluttered user experience.
Finding the right balance is, however, easier said than done. White space doesn’t mean you opt for dull designs. The design should be eye-catching and white space should be used in a way that complements the content of the page.
Take a look at the Law of White Spaces for more details.
2. Gradient Transitions and Abstract Shapes
While gradient transitions have been a trend since the end of 2017, it is expected to follow through in 2019 – with abstract shapes! You can add gradient to photos to give a more modern look or add an element of intrigue by adding abstract graphics. We have an example of this right here.
3. Overlapping Effects
Overlapping different fonts, pictures, graphics, and adding effects such as shadows, can enhance the experience of users as the page becomes more interactive, eye-catching and fun to use. Not just this, but this technique also complements the concept of minimalism and white space.
To know more about the overlapping effects, take a look at Design Trend: Offset + Overlapping Content Blocks.
You will be surprised to see how opacity can change an image – for the better. Having different transparency settings for components in the same picture can create spectacular visuals. You can play around with opacity, thereby transforming the image by adding depth and making it more engaging.
With its foundations set in 2018, opacity is set to play a vital role in website display this year. You should keep experimenting with this technique. You never know, you may come up with a masterpiece!
5. Bold Colours and Large Titles
Have you ever used a strong colour to highlight text on your website or made the tagline large and bold? Well, if you want to make your content eye-catching, you should. Similarly, you may incorporate contrasting colours to make your content stand-out and enhance its readability.
You can choose different font styles, orders, and sizes to show a hierarchy in your design. Keep one thing in mind though, every change you make should have a purpose and should improve readability.
Austin EastCiders has incorporated this concept beautifully.
6. Voice-activated Interfaces
Just like Siri and Alexa, you can make a voice-activated mobile app of your own. Why do this? Because users want a hassle-free experience where they have to put the least amount of effort in. And there is no better way to reduce effort than by adding a voice-activation feature to your apps.
Voice-activated interfaces are gaining popularity, so don’t miss out on it.
7. Functional Animations and Interactions
How quickly will you lose interest if there are no visual representations accompanying text in this blog? Fairly quickly. Visuals can sometimes portray a clearer image of the context and are relatively more engaging. Moreover, reading text may take longer compared to understanding an infographic.
Similarly, scroll-triggered animations and button integrated visuals are a perfect way of interacting with customers, while increasing time on page and engagement. However, excess of anything is bad. Your interface shouldn’t be filled with animations – rather decide on an optimal amount.
8. Broken Grids and Geometries
If your website or app has minimal content, with simple curves and attention-grabbing geometrics, the content will become more engaging. A complex design will most likely divert the user’s attention from the central message. Hence, we recommend using simple grids and shapes to point users to the relevant content.
Broken grids and asymmetrical shapes will give your app a more modern look.
9. Smarter Personalisation
Give users the option to personalize their app interface. Trust me. This will not only help tailor the app specific to user preferences but help increase user satisfaction too.
For example, if you give users the freedom to customise the colour of the webpage, and select chat box or animation settings, they may feel more connected. But again, when giving these options, make sure that users don’t have to undergo much effort to implement them.
Go with the Flow
The hype around UX is very relevant. Companies are investing more than ever in creating an engaging user interface and user experience. We have touched upon 9 predicted trends for this year:
- Minimal content
- Smooth gradient transitions
- Overlapping designs
- Bold colours and large titles
- Voice-activated interfaces
- Visuals and functional animations
- Simple curves and geometries
- Smarter personalisation
Adopt these now and avoid becoming irrelevant.