7 Most Important SEO Tips and Tricks for Bloggers

A common abbreviation, SEO stands for Search Engine Optimization, which is a way of improving the number of visitors to a website or web page. It is predicated on the fact that we all use keywords and phrases when we’re looking to find out any particular piece of information.

For instance, when you want to get a new motor and search for ‘car deals,’ the top results are what Google considers the most optimized for desirable characteristics, like “fuel efficiency… cheap… low insurance.”

Search engines like Google, Bing, Yahoo, use advanced crawlers that gather the information on every website, analysing every bit of content it can find on the internet.

1) Create High Quality Content

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Easier said than done, of course, but it’s the raison d’etre of why we’re having this discussion.

Good content is the pre-requisite for going SEO-friendly. There is a saying in the content writing community; ‘create content for readers and then for the crawlers’. If you want your website to get in the top spots, you need to develop content that has enough of those keywords and phrases.

Whenever someone types a query in the Google search bar, its crawlers will start looking for the best result it can offer.

Google itself doesn’t curate the information, they look for the websites, blogs and web pages that have the best relevant answer, and start listing the results in the Search Engine Result Page (SERP). The one having the best information will rank at the top and it will lay out the next highest (however many that may be).

Obviously, in practice, we only tend to click the pages that are listed on the top of the results.

2) Optimize Your Site for Speed

With our limited-to-zero attention span in this Millennial Age, a lightning-quick responsive website is a must. That is doubly crucial with today’s 4 & 5G internet connection. This is a basic SEO tip one should have to know.

People like to get creative and can overload in the bells and whistles department; flashy graphics, colourful design, videos, animation and the like. But all this can seriously slow down your website speed.

Techniques like reducing HTTP request, minimizing server response time, and using optimized images, can surely help improve website load times. This can be easily checked by Google PageSpeed Insights.

3) Develop the best UI/UX design

Looking good is feeling good and you don’t get a second chance to make a good first impression. Quite often, we judge a book by its cover and decide almost instantly what we like or dislike.

Having easy, eye-catching navigation and up-to-date useful information keeps viewers engaged on your site and looking for other relevant pages. This usually helps you to gain more loyal viewers, improving impression and bounce rates.

Google Analytics uses various metrics to evaluate website quality and UI/UX design can be one essential factor why a visitor may or may not stay on your website for long.

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4) Making it mobile-friendly

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We are always on the go and our websites and blogs need to be in step. If your site performs beautifully on a desktop, but poorly on the smartphone, that prized SEO ranking could suffer.

Search engines like Google have now become efficient enough to rank webpages according to the extent to which they are mobile-friendly. Think about using mobile plugging on CMS platform, AMP (accelerated mobile pages) or Bootstrap web framework to design your site for easy mobile use.

Today when the world is literally being driven by hand-held devices, you cannot afford to ignore the quality of on-the-go experience of your visitors.

5) What are Low-Competition Keywords?

Think of them as hidden gems in the SEO treasure trove. These keywords have fewer high-ranking competitors, making them easier to climb over. Targeting low-competition keywords is like taking a shortcut to SEO success. Here's why it's so advantageous

• Faster Ranking: With fewer rivals, reaching the top pages is like sliding down a buttered SEO slide. You don't need years of backlink battles or domain authority struggles.
• Targeted Traffic: Specific keywords attract the right audience. Think laser focus instead of a shotgun blast. You'll get visitors genuinely interested in your content, leading to higher engagement and conversions.
• Content Inspiration: Low-competition keywords can spark unique content ideas. They often reflect niche interests or specific user questions, allowing you to cater to under-served audiences and stand out from the crowd.

6) Improve Security Features

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With the level of sophistication of today’s cybercriminals, having a secure website is an absolute must. I mean rather than checking your bank account over a public, un-secured portal; you might as well withdraw a bunch of fifties and hand it to the nearest stranger in your local high street.

Secure Socket Layer (SSL) Certificate is small data files that are fed or installed over a web server as a precautionary measure against malware threats. The SSL Certificate gives an advantage in terms of SEO as it has been confirmed by Google that the HTTPS (Hypertext Transfer Secure) holds an important role as a ranking factor.

7) What are Internal Links?

Think of them as bridges between your blog posts. They link relevant content within your site, directing both search engines and visitors to explore deeper. Here is why it is so important to use them:

• Page Authority Powerhouse: Each internal link is like a vote of confidence for the linked page. The more links a page receives, the higher its authority in the eyes of search engines, potentially boosting its ranking. Think of it as your blog posts praising each other, making the whole castle stronger!
• Improved User Experience: Internal links help visitors navigate your content seamlessly. Imagine getting lost in a maze of blog posts! Links offer clear pathways, encouraging deeper exploration, higher engagement, and lower bounce rates. Happy readers, happy search engines!

Use internal linking strategically to promote new or underperforming content. A well-placed link from a high-authority page can give them a much-needed SEO boost.

Final Thoughts

In today’s world of digital marketing, winning the SEO battle is the key to ruling the internet.

The tech-savvy global crowd is increasingly becoming dependant on the world wide web for a plethora of services, including but not limited to, seeking and exchanging information to ordering consumables, and from accessing means of entertainment to facilitating businesses.  In such a scenario, it is only sensible to constantly optimize your web presence to make the most out of your online presence. In this regard, our SEO tips and tricks discussed above will help you stay ahead of the rest. So follow them, and let the magic unfold!

About Rezaid 

Rezaid Global is a Digital Marketing Agency that creates and executes cutting-edge digital strategies for companies far and wide. Our work, driven by a passion for technological architecture, extraordinary visual design and ultimately aimed at ensuring your success. Our team creates custom software and online promotion packages designed specifically for small enterprises (SMEs) operating within Manchester and beyond, with customized packages to match their business needs. 

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