Programmatic Video: Navigating the Future of Digital Advertising

Digital advertising is improving as quickly as ever. It’s one of the most transformative innovations to come from technology. It’s vastly different than print advertising and offers more metric tracking. However, with so many options, A & B testing happens a lot faster. This means being able to follow video programmatic advertising trends. 

This is where programmatic video can help make data-driven decisions with precision rather than recklessness. Let’s take a deeper dive into programmatic advertising.

What is Programmatic Video Advertising?

Programmatic video advertising helps automate the process of buying and selling available online ad space. This is done through real-time bidding and artificial intelligence. Traditional bidding requires negotiations that can take days. Then, an ad is manually placed on a billboard or in print and stays there.

With digital advertising and programmatic video advertising, an ad can move in real time to the right space in front of the right people. This ad space includes commercials on streaming platforms like YouTube and Hulu. Ad space also appears on websites and search engines. 

Why Use Programmatic Advertising

Programmatic advertising has much to offer that traditional print couldn’t. For starters, programmatic advertising allows for the most effective targeting. It uses large amounts of data on demographics, user behavior, and online preferences to create specific ads for the right audience. 

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While the ads are playing, you can create live optimization and make adjustments in real-time. These AI-powered platforms are constantly analyzing how the audience interacts with the ad. Positive feedback enables the advertisers to do more, and negative allows them to pull back. 

Cost Efficiency Through the Right Choices

It’s easy to go astray with so many choices online. Without focused testing, it can be challenging to track the right data and create efficiency. More trial and error creates mores more cost. The faster an advertisement can be produced, the more efficient the placement is. 

Understanding Possible Challenges

As with any avenue, there are drawbacks as there are positives. Ad fraud is one of those drawbacks. Programmatic advertising requires expertise, and not every company out there can offer true results. Ad bots and fake traffic are a part of today’s society. Working with a company that can combat this helps. 

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Respecting user privacy concerns is also incredibly important. Breaking the law to get user information is not an avenue to create a loyal customer base. . 

Navigating Programmatic Video Success

Considering the following strategies when looking to enter the space of programmatic video advertising. 

1. Quality data analytics should give you reliable results. Investing in the right data and company will help you successfully target the right audience. 

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2. High quality visuals for all platforms is critical with user engagement. Just because ads are placed precisely does not mean content can lack. 

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3. Interpreting the data in real time is critical. Choosing to not dive deep into the analytics is a missed opportunity. 

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Working with a company that promotes transparency in their cost breakdown nnd the results they plan to deliver is critical when working in this space. 

Continual Improvement

The digital landscape has changed dramatically over the last few years. And it will continue to do so. This is why navigating this space can be challenging. Transparency and productive conversation between experts and advertising can work wonders. 

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It is important to choose the right partner that is willing to change with the times. Where the online user lives alone has changed. MySpace to Facebook to Instragram to TikTok. New platforms arise arnd take younger generations by storm. Your ads have to continue to do the same. 

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