Traditional marketing channels – including telemarketing, cold calling, press releases, direct email campaigns – have been joined by modern and sophisticated technology driven solutions culminating in a simplistic 4 stage INBOUND MARKETING process.
Today’s savvy marketers are developing long-term ‘natural’ inbound marketing plans that attract and retain audiences at lower costs but longer lead times than their outbound counterparts. Rezaid offers a SMART Inbound Marketing service that includes regular monthly independent reporting and planned interventions. It’s no exaggeration to say Rezaid’s Inbound Marketing is a cost effective, long-term route to attracting, winning and retaining new customers.
At the heart of Inbound Marketing is Search Engine Optimisation or SEO. Simply put SEO starts with a series of sequential one-off actions geared to make your website noticed more readily by search engines, and it is achieved through deploying a number of optimisation techniques. For businesses with an existing site, a detailed technical analysis of the website is done along with researching keywords and phrases being typed into search engines by potential customers in pursuit of discovering their offering. Also, a complete competitor analysis is done on the same lines. This in turn leads to a whole raft of activities, including social media marketing, which are customised to the dual aims of getting your website noticed quickly and more frequently.