From Mainstream to Digital: How Digital Marketing Has Transformed the Marketing Assessment

Capturing customers' attention has become a tough task due to the overwhelming amount of advertising noise. On average, a person encounters an impressive 400 advertisements daily, covering social media posts, newsletters, pop-ups, website chats, e-commerce, mobile app publicity, and TV and radio commercials (Statista). But how many of these intrusive ads are lingering in the recesses of mind? For customers to pay attention to your offer, it must align with their concerns and be presented at a suitable time. Digital marketing helps to ensure that your message is tailored to these key elements properly.

The truth is that implementing high-impact advertising campaigns often comes with a plethora of challenges. In this situation, digital marketing lends enterprises a helping hand, lighting theirway from the thorns to the stars. This article aims to discover the reasons behind the acclaim of digital marketing and its transformational potential of hidden creativity.

What is the major milestone in digital marketing?

Strategy determines everything when it comes to inbound marketing. However, to delve deeper into the understanding of marketing strategy, it is recommended to consider a full knowledge of web-based engagement tools (HubSpot Blog).

Digital marketing works at all stages of interaction with clients in B2B and B2C. Digital marketers are professionals engaged in the following tasks:

• Identifying potential customers with intentto purchase;
• Promoting goods and services;
• Creating eye-catching, high-performingwebsites;
• Tracking the outcomes of advertisingcampaigns;
• Exploring a multi-channel strategy forsubsequent promotion.

The digital landscape is constantly evolving, leading to major transformations in marketing strategy. To create a winning trade, it is advised to complement your creativity with indispensable technical skills comprising SEO, video production, and web design (Neil Patel). Marketing is all about perception. The way you present a product matters as much as the product itself. Copify digital marketing services assist in polishing your competitive edge when it comes to powerful promotion and branding.

How does digital marketing differ from Internet marketing?

Digital marketing is frequently confused with internet marketing, but these are two distinct concepts.

Let's start with the peculiarities of Internet marketing. It applies only to those tools that are used to promote products and services in the virtual space: email newsletters, SMM, SEO, along contextual or targeted advertising.

Digital marketing is a much broader concept. In essence, it covers all internet marketing tools but is not limited to them and includes extra methods that aren't directly related to the usage of virtual means. This way, digital marketing allows you to ‘drag’ your audience from offline to online.

Consider a couple of successful examples from a digital marketing set of tools:

• QR codes in magazines;
• Promo codes to be registered on the website;
• SMS newsletters with links to a page with particular products;
• Commercials within games and applications.

A great example of digital strategy beyond expectation is adding videos to mobile games. What effect does it create? The users have the opportunity to immerse themselves in the gameplay. Mobile games, especially hyper-casual ones, are very entertaining to watch, so it is a top method to attract organic users. The brightest examples of effective game merchandise can be found in commonly known games such as Roblox, Candy CrushSaga, and Clash of Clans.

What are the primary perks of digital marketing?

Digital marketing allows you to effectively convey messages to the audience in multiple ways:

• Brand engagement with both offline and online clients. It means its interaction with a wider audience, For example,with the help of interactive content, the German advertising agency Jung VonMatt attracted viewers to the 13th Street TV channel directly from the cinemas.The agency released an unusual horror trailer that was shown before the film began. Upon entering the hall, viewers were given flyers with unique codes to send via SMS to a specified number. This triggered the trailer, where a girl was running away from a maniac. From time to time, she called on one of the viewers who had sent in codes, asking questions and seeking help. The story on the screen changed based on the viewers' responses, allowing them to shape the plot in real time. This innovative experience provided vivid emotions and assisted viewers in memorizing the 13th Street brand.
• Personalized communication with users. Indigital marketing, you are working with data. It may include segmenting users by gender, age, location, level of education, or classifying products. This helps to build communication with users, based on their preferences and customer behaviour. Personalized communication is commonly available in most digital marketing channels. For instance, you can send a letter with a selection of new perfumes only to those site visitors who have recently been keen on this category of goods. Using the same scheme, you can set up the display of chatbots, pop-ups, or advertising on social media. However, it is close to impossible to personalize communication in advertising on TV or digital boards.
• The ability to evaluate the effectiveness of campaigns. In multiple digital marketing channels, you can track user actions and their reaction to the promotion campaign. This allows you to determine which elements of your strategy have produced positive results, and which should be abandoned. For example, you can track how many people who were shown the ads, performed the target action and how much such a transition cost. This type of analytics is not as well available for TV and radio advertising as well as digital screens.
• A plethora of marketing tools. Digital marketing uses the entire toolkit of Internet marketing, as well as offline tools comprising TV advertising, radio advertising, commercials in games, push notifications on smart watches and fitness bracelets, SMS mailings, and digital displays. Due to this, you can attract and retain users from any type of website.

In summary, digital marketing allows your enterprise to shine. You can go the extra mile and showcase to your customers that your company excels with exceptional, user-friendly products while providing a seamless customer experience.

‍