How to Turn Your Website into a Profitable Business Asset

In the world today, nearly every business has its own website so that its customers can reach them, no matter where they are. At a bare minimum, a website serves to offer basic information like a phone number, email address, and an “about us” section. However, a website can offer so much more to both the business and its customers. If you have had the same business website for a while, but are not using it to its best ability, read below for some ideas on how to turn it into a profitable business asset.

Create High-Quality Content

The content that you upload to your website can be the difference between lots of traffic and none at all. The best way to start creating high-quality content is to hire a few writers and start a website blog. No matter what you are selling, you can position your business as an expert source on that thing and write blog posts that inform the public while also hype up your brand. 

‍

For example, if you run a car dealership, you can use your website as a platform to inform current and future customers about different types of vehicles that are best for different lifestyles or when is the best time to get your oil changed. This kind of content can then be posted on the internet in relation to your business and it will bring more traffic to your website as people use search engines like Google to find their next car. 

‍

The addition of videos, photos, and other multimedia will enhance the quality of the content on your website and draw potential customers in. Always create content that is relevant to current trends and is not too political to the point that it will turn customers away. 

Optimize User Experience

Everything starts with the homepage. When customers enter your website, you want them to be immediately pulled in by a user-friendly layout and pleasing visuals. This starts with good web design. It is worth investing in the help of webpage design experts like Paddle Creative who can transform your old website into something brand new and exciting. To make sure your website is laid out for optimal user experience, expert web designers will take data from your customer interactions to design a homepage that caters to top needs. 

‍

If your business sells goods like clothing and accessories, for example, then the website should be designed to draw the customer’s eyes to new collections and sale items immediately. They should also have no issue navigating the website to access the products they want and should be able to access the website flawlessly, whether they are on a computer or a mobile device. A lot of website traffic comes from mobile devices, so making sure that your website performs just as well as a mobile version as a regular version is essential for keeping customers’ attention.

Implement E-Commerce Capabilities

Even if you have brick-and-mortar locations, offering your products and services online will significantly boost your sales. If you are not already using your website as an e-commerce platform, then you are missing out on big profits. From your homepage, your online store should be easy to see and offer discounts to first-time buyers in order to bring in new customers and build brand loyalty.

‍

For businesses that do not primarily sell physical products, selling branded merchandise is a great way to boost your website’s profitability. Many businesses in the modern era like podcasts have created their own websites where they can put all of their content but also include merchandise stores so that their fans can buy hats, t-shirts, pins, and other goodies to show their love of the podcast. Musicians do the same thing. It is hard to make money by just releasing creative content these days, so by building an e-commerce section of their website, they can see many more profits from their work.  

Make the Most of Social Media 

Every time your business makes a social media post, it is essential to link to its website to get more traffic. The link between social media and brand websites is strong, especially on platforms like Instagram. If your business makes the most of social media by posting frequently and building a good following, then it should have a link to the business website right on the profile so that followers can easily access your products. 

‍

Social media should also be used to build a strong brand and community. One way to do this is to post often about discounts and promo codes to get people to check out your website and buy your products.

‍

‍

By following these tips, you can see your profits grow as your website becomes more appealing and accessible.

‍